Fee Download The 22 Immutable Laws of Branding, by Al Ries, Laura Ries
The 22 Immutable Laws Of Branding, By Al Ries, Laura Ries. Learning to have reading habit is like learning how to attempt for consuming something that you really don't want. It will need even more times to aid. Additionally, it will also little make to serve the food to your mouth and swallow it. Well, as checking out a publication The 22 Immutable Laws Of Branding, By Al Ries, Laura Ries, occasionally, if you should check out something for your new jobs, you will really feel so woozy of it. Even it is a publication like The 22 Immutable Laws Of Branding, By Al Ries, Laura Ries; it will certainly make you feel so bad.
The 22 Immutable Laws of Branding, by Al Ries, Laura Ries
Fee Download The 22 Immutable Laws of Branding, by Al Ries, Laura Ries
Simply for you today! Discover your preferred book here by downloading and install and also obtaining the soft file of the book The 22 Immutable Laws Of Branding, By Al Ries, Laura Ries This is not your time to commonly likely to the e-book stores to buy an e-book. Right here, ranges of publication The 22 Immutable Laws Of Branding, By Al Ries, Laura Ries and collections are offered to download. One of them is this The 22 Immutable Laws Of Branding, By Al Ries, Laura Ries as your favored book. Obtaining this e-book The 22 Immutable Laws Of Branding, By Al Ries, Laura Ries by on-line in this site could be realized now by going to the web link page to download. It will certainly be easy. Why should be here?
As recognized, book The 22 Immutable Laws Of Branding, By Al Ries, Laura Ries is well known as the window to open up the world, the life, and also brand-new thing. This is what individuals now need so much. Also there are lots of people who don't like reading; it can be an option as recommendation. When you really need the ways to produce the following motivations, book The 22 Immutable Laws Of Branding, By Al Ries, Laura Ries will really guide you to the way. Additionally this The 22 Immutable Laws Of Branding, By Al Ries, Laura Ries, you will have no regret to obtain it.
To obtain this book The 22 Immutable Laws Of Branding, By Al Ries, Laura Ries, you may not be so confused. This is online book The 22 Immutable Laws Of Branding, By Al Ries, Laura Ries that can be taken its soft documents. It is different with the online book The 22 Immutable Laws Of Branding, By Al Ries, Laura Ries where you can purchase a book then the seller will send the printed book for you. This is the location where you can get this The 22 Immutable Laws Of Branding, By Al Ries, Laura Ries by online and also after having deal with investing in, you can download and install The 22 Immutable Laws Of Branding, By Al Ries, Laura Ries alone.
So, when you require fast that book The 22 Immutable Laws Of Branding, By Al Ries, Laura Ries, it does not have to get ready for some days to obtain the book The 22 Immutable Laws Of Branding, By Al Ries, Laura Ries You can straight get the book to save in your gadget. Also you love reading this The 22 Immutable Laws Of Branding, By Al Ries, Laura Ries everywhere you have time, you can enjoy it to review The 22 Immutable Laws Of Branding, By Al Ries, Laura Ries It is undoubtedly valuable for you that wish to get the more valuable time for reading. Why don't you invest five mins and also invest little cash to obtain guide The 22 Immutable Laws Of Branding, By Al Ries, Laura Ries right here? Never ever let the new thing quits you.
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction A brand becomes stronger when you narrow its focus The Law of the Word A brand should strive to own a word in the mind of the consumer The Law of Fellowship In order to build the category, a brand should welcome other brands World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world's best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.
- Sales Rank: #9371250 in Books
- Published on: 2000-04-03
- Original language: English
- Number of items: 1
- Dimensions: 7.80" h x .51" w x 5.08" l, .40 pounds
- Binding: Paperback
- 192 pages
Amazon.com Review
When you call a book The 22 Immutable Laws of Branding, you're pretty much ruling out Oprah's Book Club as potential buyers. (Not that Oprah herself isn't a terrific brand.) This is an audiobook for a narrow demographic: entrepreneurs, top managers, and public-relations directors. Coauthor Al Ries comes off like the eccentric genius that most of these managers keep in a basement office, only listening to when necessary. When he says, "The power of a brand is inversely proportional to its scope," and hectors managers with the idea that "customers want brands that are narrow in scope," you know he's right (he backs himself up with dozens of examples), and you know it's the last thing powerful, expansion-minded businesspeople want to hear. Coauthor Laura Ries, his daughter and marketing-firm partner, also reads sections. (Running time: 1.5 hours, one cassette) --Lou Schuler
Review
The 22 Immutable Laws of Branding will enlighten many, and it attacks the jargon of the marketing professional with common sense Independent
About the Author
Laura Ries is a graduate of Northwestern University and a partner in the marketing strategy firm Ries & Ries. They act as consultants of major corporations, including Alcoa, Frito-Lay, Glaxo Wellcome, Merck and Pillsbury.
Most helpful customer reviews
7 of 7 people found the following review helpful.
Painful Read and Full of Bad Examples.
By John
What a frustrating read from someone who believes there is more to a Company and its Products than just its brand.
First off... Ignore the entire last half of the book on anything web based (what they call "the Net"). To be fair..the book was written in 2002, a stone-age ago in terms of the Internet, but the narcissistic assumptions made are so far off.... Such as...
-Yahoo is the global leader in search and always will be (Google yet?)
-Amazon is the leader in online book sales, but will fail if they expand outside of books...
-eTrade will fail because of its name alone
-AOL/CompuServe will continue to dominate
-......and the list goes on.
Even for the first half of the book (and a part at the very end), read the suggestions/lessons, but not the examples that say such things as...
-GM/Chev have lost market share, because of their confusing product naming (Ever heard of quality coming into a customer's decision to purchase?!)
-Levi's failed because of branding (not because every other company made their jeans overseas at 10% the cost)
-Apple needs to stick to computers. No one wants to surf the web from their phone, or listen to music from their phone.
-Product always diverge, no one wants convergence (opposite of what a smart phone, table, PC, TV, Xbox is today?)...
In business schools we used to call books like this "airport business books" that sell to people rushing through airports with their flashy covers and catchy titles.
Again, read the first 22 laws, but ignore the examples. The authors wrote their law and then looked to the market to prove their point. Not research based where you have controls, variables and prove results based on research evidence.
Ignore the 11 laws of Internet Branding.
Go in knowing that everything to the authors is black-and-white and only their opinion matters.
I could go on ... but it would violate my law of moving onto better things.
2 of 2 people found the following review helpful.
Hit & Miss
By Zachary C.
The 22 Immutable Laws of Branding by itself is certainly a worthwhile read and provides a nice outline for important pieces not to lose track of as one builds a brand. On the other hand, the "BONUS" section that includes "The 11 Immutable Laws of Internet Branding" is a complete miss. It is sorely outdated and full of false predictions regarding how the internet would play out. Stick to the 22, but you can save yourself a lot of time by not even bothering with reading the 11 (unless you want a few good laughs).
3 of 3 people found the following review helpful.
Very Outdated
By Kim Davis
The first part of this book was really useful, and I was confident about the author's knowledge and insights. The 11 internet branding laws however made me doubt everything I just read.
It is a common problem for experts to think they are also experts in predicting the future I guess, but really...
"The Internet will be the first new medium that will not be dominated by advertising" laughable
"Amazon should stay focused on books and music"
"Yahoo is in no danger because it has a powerful dominant position in the portal category" hear that Google
"The PC, the Internet and TV will combine? It will never happen" LOL
"We won't have our palm pilot, phone and CD in one...Technologies don't converge, they diverge" tell that to my IPhone.
Of course hindsight is 20/20 vision and all that, but like I said the first part of the book is about being able to predict whether your brand will be successful and now I am doubting all that possibly good information
The 22 Immutable Laws of Branding, by Al Ries, Laura Ries PDF
The 22 Immutable Laws of Branding, by Al Ries, Laura Ries EPub
The 22 Immutable Laws of Branding, by Al Ries, Laura Ries Doc
The 22 Immutable Laws of Branding, by Al Ries, Laura Ries iBooks
The 22 Immutable Laws of Branding, by Al Ries, Laura Ries rtf
The 22 Immutable Laws of Branding, by Al Ries, Laura Ries Mobipocket
The 22 Immutable Laws of Branding, by Al Ries, Laura Ries Kindle
